Why Beautycounter? This Is About A Healthier Future For All

Six years ago when I learned about Beautycounter, I had no interest in selling products. In fact, I was happily building a vibrant health coaching practice and feeling maxxed with it. I was also spending hours standing in the aisles of Whole Foods reading labels and researching ingredients. When I discovered that my all natural, organic ingredients were not nearly as safe as I thought, I made the switch!

The next day I signed on to share Beautycounter’s education and mission. I had no idea what my little business would become, but I wanted my daughters to have a healthier tomorrow. I was excited about Beautycounter’s mission, but had no idea we would be leading the clean beauty movement and by 2018 be the #1 googled beauty brand!

Going out on a limb that day and saying yes to using my voice for clean beauty has led to so many unexpected benefits. First and foremost, my family and I are using products that I am 100% confident are not causing any health concerns. Most people cannot say that. (Do you know how to check? My favorite resource is the SkinDeep database) Sharing this important information with my friends and family feels invaluable. Also, I’ve gotten freedom back! As much as I loved coaching, I was paid directly for my time. Today I am building residual income and have more time and flexibility than ever…with a growing paycheck. And frankly, I believe that safe products and an honest, transparent industry should be the norm, and I love using my voice to speak up about this.

Here’s the skinny on skincare ->

  • the personal care industry is highly unregulated

  • the law does not require cosmetic products to have FDA approval before they go to market

  • over 80,000 chemicals have been introduced into the market and less than 10% have ever been tested for safety

  • the FDA does not have the power to recall or remove personal care products that have been proven to cause human health issues

  • the EU has banned close to 1400 ingredients and the US has only banned 30

  • a study found that teens who had switched to safer products had a 20-40% drop in harmful chemicals in their blood (UC Berkeley)

This is bigger than beauty. This is about a healthier future for all. The truth is that we saturate our bodies in hundreds of ingredients everyday and most have not been tested for safety. Even in very small doses (measured by parts per billion) these chemicals have been linked to: reproductive issues, endocrine issues, asthma, allergies, ADHD, autism, cancer, and more.

Quick facts about Beautycounter ->

  • Beautycounter has banned over 1500 ingredients from their products

  • Beautycounter is working with legislators in DC to advocate for stricter guidelines and regulations to shift the personal-care industry away from using harmful and questionable ingredients

  • Beautycounter is a Certified B Corporation, and part of a global movement of brands using business as a force for positive change.

  • Have I mentioned high-performance? Oooh-la-la this stuff rivals anything you’ve used previously. Seriously. Don’t believe me? Give it a try 🙂

  • RETURN POLICY is amazing! You have 60 days after ordering to try everything. If you don’t love it, you can return it for a full refund.

  • The consultant opportunity is off the charts! If you are at all curious, please reach out. In just a short conversation, you can know if this is right for you.

People often ask me what’s my favorite product. Hands down, the business opportunity is Beautycounter’s #1 product. Curious about it? Feel free to ask my questions. I’m an open book.

When it comes to the skincare products, I am in love with the Overnight Resurfacing Peel. It’s like magic in a bottle. My skin felt smoother and looked brighter after just one use! The peel is currently the free gift for joining the perks program. I use all Beautycounter products, so I am happy to offer recommendations based on your own routine. Or, you can take the quick Skin Care Quiz and learn what’s best for your skin.

The Truth Behind the Label

As consumers we are getting so much savvier, aren’t we? Many of us are practiced at reading food labels, but now we have to read our personal care and cleaning product labels too. We are very familiar with healthy, real food ingredients (eggs, corn, butter, oil), but product labels? Do you know if Arginine is a safe ingredient or not? Is it a plant or a chemical? And why should you care?

This may seem obvious, but think about it for a minute. Many of the ingredients that you slather on your skin — your largest organ — are absorbed directly into your bloodstream. And the most common of those are proving to interfere with your endocrine system, while other are allergens and carcinogens. (These are no bueno. Endocrine disruptors wreak havoc on your metabolism, fertility, waistline, diabetes, thyroid health, balance of immune system and propensity towards autoimmune diseases).

You may be wondering how in the world these ingredients make it into the marketplace? Frankly, the skincare industry is like the wild west. 1938 was the last time a major federal regulation was passed. That’s over 80 years ago!! Since then we’ve had a robust era for creating chemicals, deemed the Chemical Revolution. Thanks to this innovative era, over 80,000 chemicals have entered everyday products and most of these ingredients (an eyebrow raising 80%) have never been tested for safety. These ingredients are in our everyday products (the U.S. has only banned 30 ingredients, compared to the EU who’s banned over 1400). Many of these harmful, yet unbanned ingredients are in the everyday products we buy from drugstores or department stores and even our dermatologists.

If the available research proves these ingredients unsafe for people in the E.U., I’m pretty confident they are not doing anything helpful for your skin or your waistline, thyroid health, or long term cancer outcomes. Maybe you’ve heard the saying, genes load the gun, but the environment pulls the trigger. These are some of the environmental toxins pulling that metaphorical trigger.

Your skin is your largest organ and a direct pathway to your blood and through it all other organs, cells, and even fat tissue. Many of the most harmful ingredients in these products are fat soluble...they attach to any little bit of fat you have and tell your fat cells to grow bigger and multiply. So cruel, right? If you aren’t shedding those pounds, you also aren’t releasing those toxins. Double unfair! They continue to multiply…as you continue to get fatter.

It’s a dirty, rotten cycle. You are playing russian roulette with your products.

Because it’s been over 80 years since a major law has passed, there are gaping loopholes. For example, cosmetics can be labeled “natural,” “sustainable,” and nearly any other word that comes to mind without containing ingredients that accurately meet those descriptions. Products certified as organic can contain as little as 10% organic ingredients, depending on the certifier. “Safe” is not a standardized term, either. The FDA’s Office of Cosmetics (the agency that is in charge of regulating all cosmetics) does not define safety. That's how carcinogens and other harmful ingredients can be in our products -- because they haven't been banned.

How to avoid harmful ingredients in your skincare products:

  1. Be your own advocate!

  2. Learn how to spot dozens, if not hundreds, of common ingredients you want to avoid

  3. Find a few beauty brands you can trust.

  4. Double-check your label reading skills. I rely on rankings in the Healthy Living database by The Environmental Working Group (EWG). They rate common beauty products on a scale of 1-10. You’ll notice several brands that are marketing themselves as “natural” have products that rank 7-10 on the hazard scale. I aim to choose products that score 3 or less.

Because I’m committed to safety, I used to assume that meant that my products wouldn’t work as well either. Maybe my lipstick wouldn’t be as bold or my mascara would not stay in place all day. When I discovered that my all natural, organic products from Whole Foods were not nearly as safe as I thought they should be, I was grateful to find a company that would do the hard work for me. I stumbled upon Beautycounter and was sold when I discovered that they have the most rigorous ingredient screening process, and don’t settle for anything less than high-performance products. I’ve used Beautycounter’s products for 6 years now and it’s one of just a few brands I would recommend to my friends and family.

BONUS TIP: For the next few days, shop Beautycounter Friends & Family Sale for 15% off!

Beautycounter’s Ingredient Screening Process

Greenwashing and What 5 Popular Terms on Beauty Products Mean

Mother’s Day Gifts Tailor-Made for the Conscious Consumer

Mother’s Day is upon us. For many, this holiday is very painful. It can also be a time filled with joy. 

Fun fact: Mother’s Day was founded in 1914 by Anna Jarvis, a childless aunt of many nieces and nephews.  

If this day brings you pain, know that you are loved and do what you need to do to take care of yourself, like reach out to a friend or take a day for yourself. You may enjoy this article in Huffington Post called, Sometimes Mother’s Day Hurts. 

If this is a day filled with joy, then I bow to you and the ways you are celebrating motherhood. Scroll below for some creative gifts for the women in your life.

It’s my hope that all the maternal women in children’s lives - all the aunts, great-aunts, godmothers and women in general who offer their love to children not-their-own —  are remembered this Mother’s Day.

7 Gifts Curated with Health and Happiness in Mind ❤️

Now let’s be honest, most of you reading this are women. If you see something below for yourself, share it with someone or go ahead and treat yo’ self! You deserve it.

For the Woman Who Needs a Spa Day:
She’ll love the simple indulgence of a Balancing Spa Set and Chakra Balancing Bath Salts

For the Woman Who Spends Her Days in Heels:
She’s been jamming her toes into tight spaces for too long. Let them get out and stretch with these Yoga Toes.

For the Woman Who Has Health Goals (or challenges) on Her Mind:
She’s busy caring for everyone else. Show her you care with this simple yet effective 10-day clean eating jumpstart. Email me for details and take a peek at some info here.

For the Book Worm:
Treat her to a fabulous book about a fabulous woman: Becoming, by Michelle Obama.

For the Multi-tasker Who Applies Makeup on the Run:
She will love this customizable makeup kit that provides flawless beauty in under 5 minutes.

For the Woman Who Has Everything:
Get her the gift she doesn’t know she needs — a blue light blocking screen protector for her phone. Help protect her eyes and her skin from blue light damage.

For the Beach Bum:
Treat her to the best when it comes to sun protection with award winning sunscreen, pretty nails (polish) without the toxins, and a sun hat with spf.

Most importantly, have a wonderful day and treat everyone you see as though it’s their own special day.


Is Your Sunscreen Protecting You?

It won't be long until we're sitting at the pool or by the beach again. The good news is that sunscreen has gotten a lot safer in the past decade. The bad news is that a whopping 75% of sunscreens tested by the consumer watchdog Environmental Working Group still offer inadequate protection and/or harmful ingredients, including retinyl palmitate and oxybenzone.

Some new regulations passed by the FDA have banned false claims like “waterproof” and “sweatproof”. Don’t be duped by false marketing claims, of which there are many in the skin care industry!

My FAVORITE sunscreen is endorsed by the Environmental Working Group, safe for kids, adults, and coral reefs! Find it here.

Packing your swim bag doesn’t need to cause you stress, though. Here are some guidelines:

  1. The convenience is unbeatable, but avoid spray sunscreens due to proven inhalation risk and inadequate coverage.
  2. Go for mineral-only sunscreen featuring zinc oxide and titanium dioxide.
  3. Avoid sky-high SPF claims, which do not offer superior protection.
  4. Choose both UVA AND UVB protection.
  5. Avoid Vitamin A in the form of retinal palmitate, a common sunscreen additive thought to actually increase skin tumors and lesions.
  6. Avoid Oxybenzone, which is linked to hormone disruption and potentially to cell damage that may lead to skin cancer.
  7. Avoid the ingredient “Fragrance”, which is often used to mask the chemicalized odor of sunscreen. Fragrance is a very dangerous ingredient in any skin care product.  

Here are all of the sunscreens recommended by the Environmental Working Group. Among them, THIS is my favorite brand. The lotion and stick both give excellent protection, glide on easily, won't leave a pasty, white, or chalky residue. Plus, you’ll love the light, fresh scent.

The Secret to Detoxing Without Food Rules

Is “getting healthier” one of your goals (aka losing weight, eating more vegetables, working out, sleeping more, more water, etc)? Odds are that one of these are on your list. 

Those of us in the over 40 crowd are focused on slowing the aging process, feeling good, and staying mentally fit. Whether you know it or not, many of the changes we make are in an effort to reduce our toxin load, so that our organs and cells, etc. work optimally to achieve these results. 

There are three primary ways that toxins can get inside us: ingestion, inhalation, and absorption. When we talk about chemicals in pesticides or plastics and food packaging, we're mostly talking about things we ingest. 

But absorption, and even inhalation, are major pathways. In fact, absorption is potent because we absorb chemicals into the bloodstream first, before they eventually make their way to the liver to be processed, if possible.

Absorption happens through the skin, which is our largest organ. Our skin doesn’t absorb absolutely everything that touches it, but it absorbs quite a bit. Imagine soap, lotion, sanitizer, shaving oils, gels, and creams, deodorant, body spray, and perfume. And while I wish I it wasn’t true, most of the products we find at high-end department stores and cheap drugstores are not well-regulated or tested for safety. Therefore, the amount of toxic chemicals that our skin absorbs is virtually unregulated.

A 2004 study by the Environmental Working Group found that 89% of 10,500 ingredients used in personal care products have not been evaluated for safety by the CIR, the FDA, nor any other publicly accountable institution. The FDA doesn’t require companies to test their products, or share safety testing if they do. In fact, according to the FDA, “...a cosmetic manufacturer may use almost any raw material as a cosmetic ingredient and market the product without an approval from FDA.” 

So, we get to be the watchdogs. Now, I’m not a trained chemist, and odds are that you aren’t either. I wish we could trust the industry scientists and experts to be our watchdogs, but for the most part, their interests are quite different than ours. In fact, the personal care industry lobby pushes pretty hard to stay under the radar of regulations. 

Thanks to some extra pressure this past year, from environmental and human health organizations and Beautycounter, the FDA more than doubled the number of banned substances from 11 - 30. We’re a long way off from the EU who’s banned 1400 or Beautycounter who has banned 1500 from its products (Check out their “Never List” to know what’s best to avoid.) Small strides, but forward movement anyway. Here are the 19 that were added in 2016

Without geeking out too much on the safety of specific ingredients, there are a few things you should know in order to detox some harmful chemicals from your system. 

  1. Eating organic while slathering chemicals all over your skin, your largest organ, is cray-cray! 
  2. Women use an average of 12 personal care products containing 168 unique chemical ingredients every single day. Men use about 6, which contain about 85 chemicals every single day.
  3. Many chemicals used in personal care products are known or suspected endocrine disrupting chemicals, allergens, neurotoxins, and/or carcinogens. Really.
  4. Removing chemicals for just a few days greatly reduces their prevalence in your bloodstream. In fact, Good Morning America did an experiment testing just how long it took in this short segment.
  5. Start by avoiding ingredients listed as fragrance, perfume, parfum, and parabens. Here are 1498 other ingredients to avoid.


More about Beautycounter: 

Beautycounter (as in counter to the rest of the personal care industry and their lobbyists) is working hard in Washington to effect change. Beautycounter is moving the market by asking chemical companies to provide data on the chemicals they make and are truly pioneering the future of safe products.

It's a movement that has been so exciting and fulfilling to be part of! The caliber of passionate women (and a few passionate men) that I get to collaborate with has been the best surprise! And the ever-growing paycheck is the cherry on top. 


The Best Multi-Purpose Product for Your Skin This Winter

There’s a long list of reasons you might want to try a cleansing balm in place of your regular liquid, wipe, or bar facial cleansers this winter. As it gets colder, it's harder to keep your skin hydrated. A cleansing balm polishes skin (especially when used in conjunction with a muslin cloth) while leaving it feeling hydrated and soft.

"A balm is an effective option to remove dirt and oil without overly drying the skin,” says New York City dermatologist Joshua Zeichner.

Cleansing Balms are making a comeback in the skin care industry. Guess our mothers and grandmothers knew what they were doing! Beautycounter’s Cleansing Balm is the multi-purpose product (7-in-1) that lasts forever and is the one product I need when traveling.

 7 Uses for Beautycounter’s Cleansing Balm

  1. Face wash
  2. Make up remover
  3. Hydrating Night cream
  4. All-in-one product for traveling
  5. Anti-aging product
  6. Alleviate dry elbows and knees
  7. Reduce minor skin irritations

The best part? This jar lasts forever – it’s a great value – a little goes a long way. Buy here.

Take the Job

Why I took the job and think you should too! 

Consultants just received a beautiful, thoughtful, eloquent video from CEO & Founder of Beautycounter, Gregg Renfrew.

Instead of giving the usual weekly update, she spoke to the election. She encouraged us all to reach out, be kind, connect, and find common values. She celebrated the fact that as a democracy, we are entitled to our own beliefs and values.

But she also spoke to the inevitable truth which is that the senate is no longer moving in Beautycounter's favor. This means that our battle for safer personal care products is an even steeper climb.

So - to try to take some action on another one of Gregg's inspiring messages - I'm asking you: If you believe in safer cosmetics and personal care products, if you believe in this mission: Take the Job. Become a part of our team. We can do so much more together. And together is what we need, now more than ever.

I've never been more proud to work with Beautycounter.

How to Have a Healthier Halloween...

... and still eat the candy

(for kids and adults)

Let’s be real. Who doesn’t want to dip into the Halloween candy? But none of us want the negative consequences of disrupted sleep, irritability, sugar cravings or addiction, immediate wrinkles and skin changes, belly fat, compromised immune function, and so much more. In fact, I’ve discovered the long list of side effects outweighs the momentary tastebud satisfaction. Yet, today I was looking for reasons to reach for the stash of Halloween candy my kids have collected this month from every. single. event.

When I eat sugar, I know it’s taking a toll, so I like to give my immune system a burst, balance my blood sugar levels, and help my skin. 

2 Ways to Boost Immune System

  1. Eat an extra serving or two of green vegetables. 
  2. Supplementation: Vit D, Probiotics, elderberry syrup (no sugar added)

2 Ways to Balance Blood Sugar Levels

  1. Eat a diet rich in low-glycemic foods.
  2. Pair high sugar intake with healthy fats (nuts, avocado, coconut fats, seeds) and protein to keep blood sugar levels from swinging.

2 Ways to Help My Skin

  1. Drink extra, extra water to counterbalance sugar’s pruning effects and to hasten its exit
  2. Use a charcoal-based skincare product to draw out the toxins. Choose one that has a moisturizing component, so as not to further dehydrate your skin from sugar’s pruning effects. My recommendation is Beautycounter’s Charcoal Cleansing Bar and Charcoal Purifying Mask

Tips for Radiant Skin in the Fall

If you are packing away your shorts and flip-flops, it’s also time to update your skincare routine to match the changing weather. A change of season typically means a change in the way skin behaves. The cooler, windy weather of Fall coupled with the drying effects of heated air, mean we need to treat our skin differently to avoid dryness, breakouts, and lackluster skin. Fall is the season to focus on renewing, moisturizing, and protecting. With a few simple updates, you can have glowing skin in the Fall and Winter too! 


  1. Exfoliate with an oil-based scrub - Exfoliating is imperative for repairing and brightening the complexion. Use an oil-based exfoliator to even skin discoloration (such as sun spots and acne scars), remove dull, tired, dry skin and encourage fresher, plumper cells to form. Exfoliating occasionally will give your skin a flawless finish. For the face use a gentle exfoliator 1-2x per week. Avoid those plastic micro-beads, and look for an oil-based exfoliator with jojoba esters, such as Beautycounter’s Nourishing Cream ExfoliatorIt’s okay to exfoliate your body more often than your face. I love brown sugar scrubs for my body, especially one like this that’s in a mineral-rich blend of oils. 
  2. Ditch the soap - Choose a creamier cleanser for your face and body. For the face, I love a cleanser that does everything and is safe for my skin, my body, and the environment. I use the Nourishing Cream Cleanser  because it’s lightweight yet deeply moisturizing, and contains witch hazel to tone skin, and coconut oil and aloe to help hydrate. (Even if you have oily skin, your skin will benefit and become less oily by using an oil based cleanser.) For my body, I rely on a body wash that is rich in marula and mongongo oils, ingredients that help soften and protect skin while sealing in moisture. My skin has never felt so soft!   
  3. Turn up your moisturizer - Switching from a lotion to a cream for the colder months is critical to focus on repairing from the effects of the harsh summer sun, moisturizing, and protecting against environmental toxins and the drying weather. In the same way that your body craves different foods in the different seasons, so does your skin. On my face I use the Nourishing Cream (AM) , Rejuvenating Night Cream (PM),  and I lather my body in mongongo oil by using the Enrich Body Butter. This is the only product that has helped my husband’s winter-time itchy legs. 
  4. Protect your lips - When you are out in the elements, keep your lips nourished and protected. I recommend this long-lasting, shea butter-and-avocado-oil-packed, hydrating powerhouse, because it works super well under lipstick too. Must be why Glamour named it Best Natural Beauty Product of 2016! Order here.
  5. Help your hands - My guess is that your hands are always helping others. Give them some love too. Use gentle cleanser and moisturizers during the day, and also treat them to overnight treatments regularly. I recommend this hand wash and cream. Our powerhouse product, Beautycounter’s Cleansing Balm, is a winner, not only for the face, but for your hands too! It’s a great overnight treatment (face and hands, plus it works great on my cuticles!) Plus, it’s on sale through September!! 

Your Winter Skin Solution

Your skin is thirsty, and Beautycounter’s products will quench that thirst while rebalancing your skin.

Hydration is the name of the game this season. So support your skin through your nutrition, your lifestyle, and your products. 

Healthy Nutrition

Add in healthy fats, such as coconut products, avocado, flax, organic butter and ghee, nuts, and seeds and drink plenty of water. It’s likely you and your skin are more dehydrated than you think!

Ditch the biggest beauty thief - SUGAR. I will help you with that in the FREE 4-day Sugar Shake Off. Details here: http://eepurl.com/bKk1_D


Try Dry Skin Brushing a few times a week, before you shower. Use a natural bristle brush and gently move in circular motions, beginning with your legs and moving towards your heart. 


Nourishing Cleansing Balm

This balm melts into your skin to hydrate while it cleanses, removing makeup and other impurities but does not strip away moisture. It contains Vtamin C to brighten your skin and raspberry and cranberry seed oils for added moisture. If you have dry skin or want to prevent aging, you can also use this balm as an intensely nourishing face mask. You'll wake up looking radiant. If you have extra on your hands, go ahead and rub it into your elbows or cuticles–you will not regret it. Easy multi-tasking!

Lustro Face Oil 

These oils are incredible, non-greasy, will give you a dewy glow (without shine) and will help reduce the signs of aging, chronic dryness and acne! I apply 1-2 drops of Lustro Oil #2 to my daytime and nighttime moisturizer. Bonus  - add a drop to a small bit of the Nourishing Cleansing Balm, rub together, and apply as an overnight hydrating mask.

Add a pop of color with moisturizing Scarlet Lip Sheer.

Shop Beautycounter here: www.beautycounter.com/EmilyGeizer