Why Clean Beauty?

Many of the ingredients that you slather on your skin - your largest organ - are absorbed directly into your bloodstream. And the most common of those are proving to interfere with your endocrine system, while others are allergens and carcinogens. (These are no bueno. Endocrine disruptors wreak havoc on the balance of your immune system, your metabolism, fertility, waistline, diabetes, thyroid health, and propensity towards autoimmune diseases). 

Not all clean beauty is equal, though. Beware of “greenwashing” or “cleanwashing”, as I describe in Green Living 101.

From day one, Beautycounter has been setting the cleanest and safest standards in beauty, constantly challenging the industry—and themselves—to do better. They are the leaders of clean beauty, which is why I chose to lock arms with Beautycounter in 2014. Beautycounter is passionate about safety and passionate about performance! They rake in performance awards every year from WWD, Fast Company, Refinery29, Allure, Elle, SELF Magazine, Well + Good, InStyle, Inc. Magazine, Good Housekeeping, and many more! 

Beautycounter is as obsessed with the performance of the products as they are with doing good (safety, sustainability, advocacy, and giving). You can check out those details in the 2019 Social Mission Report, or scroll down for the overview.

Safety

• Our Blueprint for Clean™ - We defined 12 essential safety standards that any partner who works with us (from sourcing to manufacturing to testing) must adhere to, and will be verifying that all suppliers are in compliance with this during 2020.

• In house lab

• Science Advisory Council

Sustainability

• Beautycounter launched a comprehensive responsible sourcing program, focusing on high-risk ingredients such as mica, palm, and vanilla.

• Improved sustainable packaging

• Initiatives from HQ to eliminate waste to landfills and offset 100% of carbon emissions from HQ associate travel

Advocacy

Beautycounter is making history, making change, and making noise! 

• Gregg Renfrew, our fearless founder, was the first clean beauty CEO to testify as an expert witness at a hearing on cosmetic reform in Congress.

• We have supported laws that matter since day one, such as Toxic Free Kids Act (Oregon), The Safer Sunscreen Bill (Hawaii), Cleaning Product Right to Know Act (California), Safer Salon Bill (California), Microbead-Free Waters Act (U.S.), Pollution Prevention for Our Future Act (Washington)

• And we are making noise by urging lawmakers to support cosmetic reform with: 150,000 texts, 15,000 phone calls, 1,500 meetings with over 350 Consultants (in Canada and the U.S.)

Meet the Beautycounter Founders

Learn Why Emily Fell in Love With Beautycounter

Beautycounter has created a list of over 1800 ingredients that we will never use. The promise is simple : if an ingredient is harmful to health, we won’t use it. Period.