Why Beautycounter? This Is About A Healthier Future For All

Six years ago when I learned about Beautycounter, I had no interest in selling products. In fact, I was happily building a vibrant health coaching practice and feeling maxxed with it. I was also spending hours standing in the aisles of Whole Foods reading labels and researching ingredients. When I discovered that my all natural, organic ingredients were not nearly as safe as I thought, I made the switch!

The next day I signed on to share Beautycounter’s education and mission. I had no idea what my little business would become, but I wanted my daughters to have a healthier tomorrow. I was excited about Beautycounter’s mission, but had no idea we would be leading the clean beauty movement and by 2018 be the #1 googled beauty brand!

Going out on a limb that day and saying yes to using my voice for clean beauty has led to so many unexpected benefits. First and foremost, my family and I are using products that I am 100% confident are not causing any health concerns. Most people cannot say that. (Do you know how to check? My favorite resource is the SkinDeep database) Sharing this important information with my friends and family feels invaluable. I believe that safe products and an honest, transparent industry should be the norm, and I love using my voice to speak up about this.

Here’s the skinny on skincare ->

  • the personal care industry is highly unregulated

  • the law does not require cosmetic products to have FDA approval before they go to market

  • over 80,000 chemicals have been introduced into the market and less than 10% have ever been tested for safety

  • the FDA does not have the power to recall or remove personal care products that have been proven to cause human health issues

  • the EU has banned close to 1400 ingredients and the US has only banned 30

  • a study found that teens who had switched to safer products had a 20-40% drop in harmful chemicals in their blood (UC Berkeley)

This is bigger than beauty. This is about a healthier future for all. The truth is that we saturate our bodies in hundreds of ingredients everyday and most have not been tested for safety. Even in very small doses (measured by parts per billion) these chemicals have been linked to: reproductive issues, endocrine issues, asthma, allergies, ADHD, autism, cancer, and more.

Quick facts about Beautycounter ->

  • Beautycounter has banned over 1500 ingredients from their products

  • Beautycounter is working with legislators in DC to advocate for stricter guidelines and regulations to shift the personal-care industry away from using harmful and questionable ingredients

  • Beautycounter is a Certified B Corporation, and part of a global movement of brands using business as a force for positive change.

  • Have I mentioned high-performance? Oooh-la-la this stuff rivals anything you’ve used previously. Seriously. Don’t believe me? Give it a try 🙂

  • RETURN POLICY is amazing! You have 60 days after ordering to try everything. If you don’t love it, you can return it for a full refund.

  • The consultant opportunity is off the charts! If you are at all curious, please reach out. In just a short conversation, you can know if this is right for you.

People often ask me what’s my favorite product. Hands down, the business opportunity is Beautycounter’s #1 product. Curious about it? Feel free to ask my questions. I’m an open book.

When it comes to the skincare products, I am in love with the Overnight Resurfacing Peel. It’s like magic in a bottle. My skin felt smoother and looked brighter after just one use! The peel is currently the free gift for joining the perks program. I use all Beautycounter products, so I am happy to offer recommendations based on your own routine. Or, you can take the quick Skin Care Quiz and learn what’s best for your skin.