Why is Clean Beauty So Dang Expensive?
If cost is the main reason you haven’t switched to clean beauty yet, I get it! I’m exceptionally budget conscious. You know you should look for safer products, but how do you justify the cost?
It’s time to rethink your expenses around this. It’s about dollars and sense, here.
Clean beauty, if truly clean, costs more because priorities around ingredients and packaging are likely based on health and safety, not just a larger profit margin.
5 Reasons Clean Beauty Costs More:
Rethinking formulas. When a company is creating a product for the first time without using hundreds of ingredients that formulators are accustomed to, they have to create an entirely new formula. Imagine tasting the best chocolate cake, and then trying to make it without the standard ingredients (no flour, eggs, sugar). It takes time and testing. Both cost money. (Beautycounter’s stance)
Sustainable packaging. It’s important to assess the impact packaging may have on the environment—as well as our health. For example: plastic, though cheap to make and to mail, is a major threat to the environment and our health. (Beautycounter’s stance)
Responsible sourcing. Clean Beauty, taking the holistic approach, should be committed to selecting ingredients and materials that prioritize the people and the planet for generations to come. High risk ingredients include vanilla, mica, and palm oil. (Beautycounter’s stance)
Investing in research and doing the science. Some leading clean beauty companies are investing in the research. Researching new ingredients that are safer for your health and working to fill scientific “data gaps” for ingredients already on the market (Beautycounter’s stance)
Actually works. If you’ve tried more natural products, then you know how hard it can be to find a product that works like your old favorite. Let’s talk about natural shampoo, shall we? It’s hard to find one that feels good, smells good, lathers well, and leaves your hair light and clean. That’s because the main sudsing ingredient in shampoo is one you’ve been taught to avoid, so formulators had to literally go back to the lab to find another way to create the foamy lather. Or not. But if you want great lather and a great shampoo, I’ve got a recommendation! See it here. It may cost a little more, but it also lasts longer than your average shampoo.
In fact, that brings me to a final thought. When you switch to clean beauty, ask how long the products will last. When I do the math, I’ve found that while my favorite brand may have a higher price tag upfront, the products last so long that I am saving money in the end.
Ready to make a clean swap? I’m here to help you get started within your budget.